A betting company will give tens of thousands of pounds during the football World Cup to back LGBT issues.
Irish firm Paddy Power will donate £10,000 every time the hosts, Russia, score in the competition.
The company will give a minimum of £50,000, including for LGBT programmes in schools.
‘Safe spaces’
Homosexual magazine Attitude will distribute the money and says it will also go to making local football “safe spaces for LGBT+ players”.
Transsexual activist Caitlyn Jenner is backing the move, along with Christopher Biggins.
Darren Styles, who publishes the magazine said: “When Paddy Power approached us with this idea we leapt at the chance.”
£480m profit
Paddy Power operates over 600 betting shops across the UK and the Republic of Ireland, claiming to offer a “fun, social environment”.
It reacted to the recent Government crackdown on fixed-odds betting terminals by claiming the move would help the gambling industry in the long run.
According to a report last month, Paddy Power Betfair expects to make profits of around £480m over the course of the year.